Step by Step Detailed Guidelines to start fruit and vegetable export business from India

Step by Step Detailed Guidelines to start fruit and vegetable export business from India

Are you a new entrepreneur looking to export fruits and vegetables from India? You're in the right place!

This blog provides guidance on exporting fruits and vegetables, creating a fruit and vegetable export business plan, understanding the documents required for vegetable export, and the process of vegetable export from India. With our help, you can navigate the export industry and promote health and nutrition globally while achieving success.

Let's kickstart your export dream and grow together on this fruitful path!

Why become a fresh fruit and vegetable exporter

Fresh fruit and vegetable exports offer a number of exciting opportunities for agricultural and international trade entrepreneurs. Investing in this thriving industry has the following benefits:

  • Market Demand: Growing global demand for healthy and nutritious produce.
  • Profit Potential: Higher selling prices in international markets lead to increased profits.
  • Offer a wide range of products: Opportunity to offer a wide range of fruits and vegetables.
  • Seasonal Advantage: Leveraging seasonal variations for steady supply and revenue.
  • Global Exposure: Access to international markets and business connections.
  • Supporting Local Farmers: Empowering and sustaining local agricultural communities.
  • Environmental Sustainability: Promoting eco-friendly agricultural practices.
  • Personal Satisfaction: Fulfillment from contributing to global nutrition and trade.
  Discover instant freight quotes for your perishable exports on the Citrus APP

Understanding market Opportunity in F&V exports

Market Opportunity in Fruits and Vegetable Exports:

  • Availability of vast production capacity in India: India's vast production capacity offers tremendous potential for exports. In 2022–23, India exported fresh fruits and vegetables worth Rs. 13,185.30 crores or 1,635.95 million USD. The value of fresh fruits was Rs. 6,219.46 crores or 770.70 USD million, while the value of vegetables was Rs. 6,965.83 crores or 865.24 USD million. The fruit and vegetable industry stands to benefit from this thriving export market.
  • Rising Global Demand: The increasing focus on healthy diets drives the demand for fresh and high-quality fruits and vegetables in international markets.
  • Convenience and Variety: Busy lifestyles boost demand for pre-cut, packaged, and ready-to-eat fruits and vegetables, offering export opportunities.
  • E-commerce Platforms: Online marketplaces enable fruit and vegetable exporters to reach a broader global consumer base.
  • Seasonal Opportunities: Leveraging seasonal variations allows exporters to optimize supply and pricing strategies.

Top perishable products exported from India 2022-23

Top perishable products exported from India 2022-23

India is a significant exporter of various perishable products, catering to global demand. Some of the top perishable products are exported from India.

How to start F&V export in step by step process

Taking on the journey of exporting fresh fruit and vegetables requires careful planning and execution. This step-by-step process will guide you through the essential aspects of getting started.

Finding the Right Product and Market Mix:

Selecting the perfect product and identifying the ideal market mix are vital steps in the journey of exporting. Evaluate your geographical presence and understand the regions where your export business can have the most significant impact. Analyze market potential and consumer preferences in these regions. Assess your sourcing capabilities, considering factors like the availability of raw materials, production capacity, and logistical capabilities. Choose a product that aligns with your strengths and resources.

Product Selection & Supply Chain Setup

Choosing the right, profitable product with a strong supply chain setup is the most important task an exporter needs to do. By focusing on Sourcing, packing, logistics, and pricing frameworks, you'll lay a strong foundation for a successful export business. Here are the top 4 fundamentals you should follow while setting up sourcing and supply chains.

Set up the right supplier network

When it comes to exporting fruits and vegetables, it's important to carefully select the right products and find trustworthy suppliers. To help you make the best choice, consider the following three parameters for choosing a reliable supplier for your fresh produce exports:

Quality of Produce:

  • Prioritize the quality of your products to stand out in international markets.
  • Work with trusted suppliers to ensure consistent excellence.
  • Implement strict quality control measures to deliver top-notch products to customers.

Supply Capability:

  • Assess your ability to meet the demand of foreign markets.
  • Establish reliable supplier relationships to ensure a steady flow of products.
  • Avoid depending on a single supplier to reduce risks.

Financial Support Needs:

  • Understand your financial requirements for exporting and choose suppliers who can support medium- to large-scale financial transactions and can help with minimum credit.
  • Explore financing options to support your export venture.
  • Create a solid financial plan to ensure smooth operations and timely payments.

Now, with Citrus Freight, exporters can instantly discover top suppliers based on product searches. Our platform delivers quick and relevant results, putting a wide range of trusted suppliers at your fingertips.

What's more, exporters enjoy better deals with 0% commission on transactions, empowering them to grow their businesses without profit worries. Embrace Citrus Freight and conquer the export market with ease and profitability!

Find Packer and Cold Store for Product:

Efficient packing and cold storage are essential for maintaining the freshness and quality of produce during transportation. Choose reputable packers and cold storage facilities for the best results.

Find freight forwarders to execute logistics

Finding the perfect freight forwarder for perishables is the key to smooth and successful shipping. Here's how to identify the best fit:

  • Expertise in Perishable Logistics: Seek a freight forwarder with specialized knowledge in handling perishable goods like fruits and vegetables. Their expertise ensures your delicate cargo reaches its destination in pristine condition.
  • Sufficient Team Capacity: Choose a forwarder with a capable team to handle your orders efficiently. A well-coordinated team ensures timely shipments and hassle-free logistics.
  • Priority on Help and Consultation: Opt for a forwarder who prioritizes customer assistance and consultation. Their guidance through complex shipping processes ensures a seamless export experience.
  • Faster Pricing with Excellent Service: Look for a forwarder offering swift and accurate pricing. Coupled with top-notch service, you'll have peace of mind knowing your cargo is in capable hands.
  • Google Presence and Recommendations: A forwarder with a strong online presence and positive recommendations signifies reliability and trustworthiness.

At the forefront of freight forwarding excellence, Citrus Freight stands ready to meet all your export needs. As specialists in perishable logistics, we boast a skilled team, prioritize customer support, provide swift pricing, and have garnered glowing recommendations. Choose Citrus Freight and elevate your export venture to new heights!

Setup a pricing framework to quote

Once you have your suppliers and logistics in place, it is crucial to have a framework that allows you to submit CIF quotes to buyers quickly and accurately. Additionally, you can download the Citrus app, which provides instant CIF quotes and live vessel schedules to facilitate faster deal closing. Remember, having a well-defined pricing strategy not only helps you stay competitive but also builds trust with buyers, making them more likely to choose your products over others.

Company licenses & setup

After finalizing your supply chain setup, it's time to focus on the front end. Here are the top two activities you should prioritize once your backend setup is complete:

Setting up your export company

Setting up an export company involves several legal and regulatory requirements, and the specific documents needed may vary depending on the country and its laws.

However, here are some common documents required for the export journey:

  • Company Registration: Register your business as an export company with the appropriate government authorities. This step establishes your legal identity and enables you to conduct export activities.
  • IEC (Import Export Code): Obtain an IEC from the Directorate General of Foreign Trade (DGFT). This unique 10-digit code is mandatory for all export-import transactions and identifies your company to customs authorities.
  • RCMC (Registration-cum-Membership Certificate): Acquire an RCMC from an Export Promotion Council or Commodity Board related to your product category. This certificate allows you to avail yourself of various export incentives and benefits.
  • GST (Goods and Services Tax): Register your export company under the Goods and Services Tax (GST) regime. This is essential for complying with tax regulations and claiming tax benefits.
  • AD Code Registration: Obtain an AD code (authorized dealer code) from your bank. This code is used for foreign exchange transactions related to exports and imports.
  • Invoice: Prepare commercial invoices for each export shipment. Invoices should include product details, quantities, prices, terms of sale, and other relevant information.
  • Packing List: Create a packing list specifying the contents and quantities of each package in the shipment. This document assists in customs clearance and inventory management.
  • Insurance: Secure appropriate cargo insurance to safeguard your export shipments against loss or damage during transportation.

Setting up website and marketing materials

Now that you've got all the necessary documents in place to set up your export company, it's time to work on something equally exciting: creating your own website! Having a website will not only make your business look professional but also help build trust with potential buyers.

  • Website Development: Create a user-friendly and visually appealing website to showcase your export offerings.
    Highlight your company's strengths, unique selling propositions, and expertise in the export industry.
    Provide detailed product information, certifications, and quality assurances to build trust with potential customers.
  • Attractive Logo and Branding: Design a captivating logo and establish branding elements for your export business.
  • Digital Marketing: Utilize social media, email marketing, and SEO to reach a wider audience.
    By setting up an impressive website and impactful marketing materials, your export business will soar to new heights, attracting global customers.

Find a Buyer for the product

Now that you have completed your export business setup and supply chain setup, it's time to start hunting for buyers, and there are a few classic ways you can do this. Finding buyers is essential for a successful export business. So, let's explore various strategies on how to find buyers and connect with potential customers.

Register with B2B Websites:

In the digital era, B2B websites offer a valuable platform for exporters to connect with potential buyers from around the world. By registering on these platforms, you gain access to a vast and diverse audience actively seeking products like yours. Showcase your fresh fruit and vegetable offerings effectively, highlighting their unique selling points to attract potential buyers. Engaging with B2B websites allows you to expand your market reach and increase your chances of finding suitable buyers for your export business.

Visit Trade Shows:

Participating in trade shows provides invaluable face-to-face networking opportunities. These events gather industry professionals, potential buyers, and other key players under one roof, creating a conducive environment for forging meaningful connections. Showcase your products, engage in discussions, and seize the chance to meet potential buyers personally. By attending trade shows, you can establish credibility, build relationships, and explore new business opportunities that may lead to successful export ventures.

Find referrals:

Finding referrals from industry contacts and satisfied customers can be a valuable strategy for expanding your fresh fruit and vegetable export business. To start, nurture your existing relationships with industry peers, suppliers, and other stakeholders. Engage in meaningful conversations, attend industry events, and be proactive in networking. Express your dedication to providing top-notch products and exceptional service, making others more inclined to refer others to you.

Promote on Social Media:

Leverage the power of social media to expand your reach and attract potential buyers. Engage your audience by creating engaging content, displaying your products, and interacting with them. Utilize targeted ads and sponsored posts to reach a broader and more relevant audience, increasing the chances of finding interested buyers.

Cold Emails & Outreach:

Initiate outreach efforts by crafting compelling cold emails to potential buyers. Personalize your messages and focus on how your fresh fruit and vegetable offerings meet their specific needs. Be persistent but not intrusive, and follow up on leads to nurture meaningful connections that may lead to successful deals.

Close Deal With Buyer:

Once potential buyers show interest, focus on effective negotiation strategies. Understand their requirements and offer competitive pricing and terms. Build trust and credibility throughout the negotiation process, demonstrating your commitment to delivering quality products and exceptional service. Secure the deal by finalizing payment and shipping arrangements, ensuring a smooth and successful transaction.


Congratulations on embarking on your journey to start a fruit and vegetable export business!

Citrus Freight offers robust Ocean Freight Services worldwide, ensuring seamless transportation for perishable exporters like you. Our extensive network of 100+ fleet locations across PAN India strengthens our commitment to supporting your export endeavors.

But that's not all - with our app, you gain access to a wide network of trusted fresh produce suppliers. Finding the right suppliers and obtaining competitive price quotations becomes a breeze, allowing you to source high-quality products effortlessly.

With Citrus Freight, your fruit and vegetable export business is poised for success. Let's conquer new markets and reach new heights in international trade. Happy exporting!